Key Features

Jump to: Build & Engage Measure & Understand Monitor & Respond

Build & Engage

1Cascade content to all locations

Create and cascade text, photo and video posts to all of your Facebook pages across desktop, tablet and mobile. You can also cascade timeline covers, profile pictures and Facebook apps such as contests.

2Create custom groups

Reach the right people with the right message every time. You can group your local pages in any way you like to segment and target your audience, including by store geography, size, client type, frequency of posting, language – the combinations are entirely up to you.

3Target by geography and demographics

Further target your audience through geographic and demographic factors including age, gender, language, city, province, relationship status and workplace. Targeting works hand-in-hand with your pre-defined custom groups to allow maximum flexibility.

MEASURE & UNDERSTAND

1Consolidated reporting for all locations

Analyze results for all of your locations and your national page from one consolidated dashboard. The Social Brand Amplifier gathers and stores every piece of information about every location every day, providing the ability for you to analyze and compare information across different geographies, dates, and other parameters.

2Deep Insights

Know more about your customers than ever before. Through the powerful analytics dashboard, you can segment and understand your audience based on age, language, gender and location. We know no two businesses are the same, so reporting can be customized to your specific needs to ensure you receive exactly the information you want in the way you want it.

3Stay informed anywhere, anytime

No need to wait for your monthly social media reports ever again. The reporting dashboard is accessible to you 24/7 across desktop, tablet and smartphone through your own unique username and password.

MONITOR AND RESPOND

1Remain on top of what your customers are saying

Customer comments, questions and feedback can come from anywhere, anytime. Be sure you know what people are saying through the real-time consolidated dashboard that includes activity from all the locations throughout your Facebook network.

2Actively manage your social brand

Customers expect quick responses to their questions on social media. The Social Brand Amplifier enables you to respond immediately to individual customer comments or questions, or forward the comment to someone in your customer service team to address.

3Customized for your workflow

Access the notifications dashboard from your desktop, tablet or mobile phone – or if you like you can receive real-time email alerts right into your inbox. Alerts can be custom-configured to your specific needs so you receive just the information you want and how you want it.